As a start-up founder with skills in the content of my venture, but not the financials, Nick has quickly become an integral advisor. His unique lens brings clarity to the financial strategy, which shapes and strengthens the entire venture. Through working with Nick, I've consistently felt more focused on the next steps I need to take for the venture to move ahead. Nick has an impressive ability to dig into issues, even in new areas, and pick out the relevant information to analyze. His financial knowledge and strategic thinking bring great value.

Nick is also very easy to work with. In our conversations, I've found he is open and honest about his plans and his values, making it easier to see the true areas of alignment that are needed to support a long-term working relationship. He is curious and asks great questions, and is resourceful when it comes to answering those questions. I particularly appreciate Nick's ability to give practical suggestions on how to move forward even when the situation is far from straightforward.

I’m a creative director by trade. The skillset of people in my line of work don’t tend to the financial or organizational, to put it mildly. As a result, even when my company was making money, I didn’t have a solid grasp of what we were making, what we were spending, or how we were planning to improve the picture. And when things slowed down, as they invariably did through normal business cycles, my financial situation went south - fast.

Nick French changed that.

He not only forced me to look at my numbers weekly, but he gave me numbers to look at that I could understand. He also helped me chart a path to sustainable growth - a dramatic turn from my ‘hunter gatherer’ thinking. Today, I know my P&L, I have a solid, up to the minute bookkeeping system in place, I have a plan for 2025, and I am feeling strong and focused.

Beyond that, though, Nick has made a profound difference. During the high interest / low investment slowdown of 2024, he helped me reposition my company’s offering to align more closely with the needs of my entrepreneur clients. This is where Nick is in a class of his own. He’s a business thinker who is both professional and creative. And his advice comes with exactly the right amount of empathy to spur people with fragile egos into action.

I would recommend Nick’s services to any entrepreneur who is blocked and doesn’t want to stay that way.